“Every Face Belongs”: Cagliari Calcio’s message against racism

On the occasion of the 22nd Week of Action against Racism (March 14–22), promoted by UNAR – National Office against Racial Discrimination, and March 21 – International Day for the Elimination of Racial Discrimination – Cagliari Calcio renews its commitment to combating all forms of discrimination. The Club participates in initiatives promoted nationally, in synergy with the Lega Serie A, which this year is also promoting the “Keep Racism Out” campaign, with dedicated activities during official competitions.

Within this context, Cagliari Calcio is developing “Every Face Belongs,” a campaign that evolves the “Humanity Has One Face” project and renews its message with a contemporary and international twist. At the heart of the campaign are faces: those of the Club’s athletes, employees, fans, and community representatives. Faces of diverse ages, backgrounds, and origins, they become the expression of a broader reality, capable of transcending football and representing the club as a whole. Through a series of photographic portraits created with a uniform visual language, the Club aims to convey a simple and universal message: each of us is different, because we are unique, but we belong to the same humanity.

The campaign was created to affirm a clear principle: diversity is a value, a strength, not a weakness. A principle that applies both on and off the pitch, in everyday life, at our Club, and in our city. Because football is a shared space, and it must be a place where everyone feels welcomed, recognized, and respected.

With “Every Face Belongs”, Cagliari Calcio reaffirms its commitment to promoting a culture based on respect, inclusion and the value of differences