Partnership with Doppio Malto
Cagliari Calcio announces a four-year partnership with Doppio Malto, a craft beer brand with over 50 venues in Italy and France, which will be Jersey Sponsor from the 2024/2025 season.
A craft brewery and Italian restaurant network, Doppio Malto is a company that today counts more than 50 restaurants between Italy and France and an ever-expanding growth plan thanks to new openings planned both in Italy and abroad. Doppio Malto’s beers are all produced in Sardinia in the brewery in Iglesias, which is able to support the development of the restaurant network and to support the penetration of new sales channels, first and foremost the large-scale retail trade.
CAGLIARI QUOTES
Tommaso Giulini, president of Cagliari Calcio: ‘We are very happy and honoured to begin this multi-year journey with Doppio Malto, a journey that begins today with the mutual desire to grow together by facing multiple challenges under the banner of ambition and quality. We are embarking on a new project, a very exciting chapter that opens after having simultaneously closed another one that lasted eight years. Therefore, first of all I would like, on my own behalf and on behalf of the entire club, to thank those who have supported and accompanied us with great seriousness and brilliance during these seasons. We embrace a new partner whose concept has solid roots in Sardinia, where it has its heart, and is a reference point in Italy with the concrete vision of becoming one in Europe too in the near future. Together we want to develop many activities for the benefit of our fans, and we will do so with renewed enthusiasm also thanks to the key characteristics of Doppio Malto, which are fully in tune, I would even say in symbiosis with those of Cagliari’.
DOPPIO MALTO’S WORDS
Giovanni Porcu, ceo of Doppio Malto: ‘The agreement with Cagliari – and the entire collaboration and visibility project that will cover the next four years – will allow us to make the brand even stronger and tie it even more closely to the territory, because our heart beats in Sardinia, where we produce all our craft beer. At the basis of this choice, in fact, is gratitude for a wonderful land, which has taught us to nurture our ideas to the point of turning them into businesses. But this is a project that not only tells where we come from, but also where we want to go. Starting from Sardinia and from this important collaboration with Cagliari Calcio, in fact, we want to continue to grow a lot, exceed 100 Doppio Malto premises within the next three years, and strengthen our presence in the large-scale distribution market, going so far as to take our beer practically everywhere’.
BEER AND FOOTBALL
Doppio Malto beer is brewed entirely in the Iglesias brewery: with its 4,500 square metres of floor space and a production capacity of 5 million litres, with packaging lines for kegs and bottles, the plant is able to support the development of the Doppio Malto pub network throughout Italy and abroad. Crucial is the link with football: the Doppio Malto premises are always ready to welcome fans from all over Italy and beyond to watch together the matches of the most important national and international tournaments, starting with those of Cagliari. Giving its customers happy moments has always been the objective of Doppio Malto, and the passion for football helps to have fun together with the beers and dishes of Doppio Malto’s cuisine.
The debut of the partnership will come as early as Thursday 25 July on the occasion of the friendly match against Como, scheduled at 5pm at the ‘E. Brunod’ stadium in Chatillon (AO), the venue of Cagliari’s pre-season training camp together with Saint-Vincent, where the red-blue team’s headquarters are located at the Grand Hotel Billia.
