Urban R/B Collection | Cagliari Calcio Dresses the City
The Club unveils a new lifestyle collection that brings together fashion, identity and urban culture. Casual and versatile pieces designed for everyday wear, inspired by Cagliari and framed by the city’s architectural heritage.
Cagliari Calcio expands its horizons and opens a new chapter in the world of fashion and lifestyle. Introducing the Urban R/B Collection, a clothing line that goes beyond traditional sports merchandising to bring the identity of the Club and the city into everyday life.
A versatile wardrobe designed for those looking for casual, contemporary pieces that can be worn both in their free time and as part of their everyday routine. A collection aimed not only at fans, but also at those who love Cagliari, appreciate its style and wish to take home a reminder of the city that goes beyond the traditional sports souvenir.
THE COLLECTION
The Urban R/B Collection features a selection of men’s and women’s clothing, defined by a minimalist aesthetic and an urban attitude: six T-shirts, five unisex and one designed specifically for women, a rugby polo shirt, a half-zip sweatshirt, a hoodie, a women’s crewneck sweatshirt and a three-piece underwear set.
A collection designed to appeal to a broad audience, with particular attention to those who see clothing as an expression of personal style, beyond football-related occasions and settings.
CAGLIARI, BETWEEN ARCHITECTURE AND IDENTITY
The storytelling behind the collection is shaped by the interplay between fashion, architecture, and urban identity. The launch campaign was set at Villa Cocco—a building whose design is attributed to the renowned Sardinian architect Dionigi Scano—a choice that was far from accidental, serving to showcase an elegant, history-rich, and perhaps lesser-known side of Cagliari.
A setting that complements and enhances the collection, taking it beyond traditional sporting environments and placing it in a world more closely connected to urban culture and lifestyle. The city thus becomes an integral part of the story: not simply a backdrop, but a source of inspiration and a distinctive element.
With the Urban R/B Collection, Cagliari Calcio explores a new way of expressing its connection to the local area through clothing that speaks of belonging, style and everyday life. Because the Rossoblù identity can thrive beyond the pitch, accompanying those who choose to carry a piece of Cagliari with them, every day.
Creative direction for the campaign: Narente – Lucio Aru, Franco Erre
Collection design: Viola Arisci
Photo: Narente – Lucio Aru, Franco Erre
Video production: Terra de Punt – Fabio Ortu
Location: Villa Cocco, Cagliari
